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The International Informatics Institute is a center for research, education and consulting on the application of new technologies to global business and society.


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GLOBAL GRAPHIC COMMUNICATIONS EXPOSITION
TRENDVISION CONFERENCE
January 21-23, 2004 | Miami Beach, FL

Sponsored by the Printing Association of Florida, the Graphics of the Americas show is the second largest U.S. graphic arts and converting event serving the Southeast United States, Latin America and the Caribbean

 

SOCIOLOGICAL TRENDS: Demographic Changes and the Revolution of Rising Media Expectations

1:30 - 2:45 pm | Thursday, Jan 22

An aging population with high-tech youth; portable phones and TVs and along comes the Internet. It ’s a wide, wide wireless world and pocket PCs are coming fast. How will population and technology trends converge and how will it impact print?

Jack Powers, Director of the International Informatics Institute

 

Download the slides in PDF format.
[2MB]

 

 

 

 


AGE AND IT EXPERIENCE

As the chart below shows, information technology changes so fast that the life experience of IT professionals in their 40s and 50s is very different from the experience of younger folks:

Get the original chart in Excel spreadsheet format.


RESEARCH AND LINKS

Copyright, Piracy and Personal Ethics

By Jack Powers

In a recent seminar for a parents' group on Internet Safety, I talked about a parent's responsibility to teach good online citizenship in addition to e-street smarts. Afterwards, a conferee wrote to ask "Is it wrong to download MP3 files off the net?" Here's a personal answer.


Iris-specific Ads in Spielberg's Minority Report

From the Guardian

Tom Cruise walks past a line of moving, talking ads as he is courted by Guinness and Lexus to buy brews and cars. They know his name and all his particulars because their ads are triggered by iris-scanning. According to the group of US experts who acted as advisers to Steven Spielberg's latest film, this is what advertising will be like in 2054...


Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers

From The Kaiser Family Foundation

Recent years have seen an explosion in electronic media marketed directly at the very youngest children in our society, yet very little is known about how these changes have played out in young people's lives. In order to help understand the implications, the Foundation conducted a national study of more than 1,000 parents of children ages six months through six years. The findings are published in the report Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers.
[Full Report in PDF Format]

 

EVENT PRESS COVERAGE

As we look to the year ahead...

From Electronic Publishing

Q. What trends will disappear, and which will take off (convergence, digital printing, on demand)?

Powers: The consolidation of printing businesses has to slow down once the number of acquirable firms drops. Similarly, the tide of outsourcing of service jobs to the developing world will ebb as the high-value creative jobs turn out to be un-exportable. The boom in digital printing will subside as print-obsessed Baby Boomers retire and digitally aware GenX-ers take over.
 

TrendVision—An Interesting Beginning to the New Year

From What They Think: Competitive Intelligence for Printing Executives

Graphics of the Americas is one of the two largest global graphics communications events in the Americas, and is sponsored by the Printing Association of Florida. It's a trade show and seminars run by printers, for printers. And its international flavor adds much value to the overall experience of attendees.
 

Speakers Set for TrendVision 2004 at GOA

From CreativePro.com

IN3.ORG Director Jack Powers' study of societal shifts and how the next generation uses and understands new media will be at the heart of his TrendVision presentation. "We need a new understanding of intellectual property and ethics," he says. "There are a lot of older people trying to come up with robots to catch you infringing, and more young people trying to find ways to infringe and get around it - the older ones can't keep up."

 

Graphics of the Americas 2004: Sun and Funds

From Paper, Film & Foil Converters

Jack Powers (IN3.ORG) discussed society’s utilization of media, pointing out that information consumers—in these days of email, the Internet, and PDAs—are not limited to reading a piece of printed paper for “what they need to know.”
 


For comments and questions about this presentation, contact:

Jack Powers
email: jpowers@in3.org
phone: +1 718-499-1884

IN3 BOOKS
(Click cover to order.)


The
Guten- berg Elegies: The Fate of Read-ing in an Electronic Age.
Literary critic Sven Birkerts doesn't like what emerging information technologies like the World Wide Web, CD-ROMs and hypertext are doing to us. He argues that reading a book is physically, philosophically and culturally better than viewing a computer screen, and he worries that electronic media culture is destroying oru individuality and making wisdom obsolete.

 

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