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National Association of Broadcasters

April 9, 2002 | Las Vegas

Following up on IN3's pervasive computing research, Jack Powers' keynote opened the NAB Super Session Creating Content for Anyone, Anywhere and on Any Device with a discussion of pervasive video and audio, the perils of digital encryption and streaming media for broadcasters, and the developing all-media content architecture. An audience of more than 300 broadcast professionals viewed the talk live.


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CREATING CONTENT FOR ANYONE, ANYWHERE AND ON ANY DEVICE

Tuesday, Apr 9, 2002
2:00PM - 3:45PM

New breakthroughs will soon enable the delivery of visually rich, personalized content anytime, anywhere, on any device. This third wave of publishing – Network Publishing – that follows desktop publishing of the ‘80s and traditional Web publishing in the ‘90s recognizes the dramatic change in the way content is being created, managed and delivered.

This is a visionary session that promises to provide industry insights and tips straight from the experts about emerging tools, techniques and technologies for creating and delivering streaming media content in the new world of network publishing for wireless mobile devices.

2:00PM - 2:30PM


Keynote:
Pervasive Video, AI and
the Architecture of Content

Computers are evolving and getting better, changing the way users choose,
view and interact with video and audio on the Web. Powers will explore the
emerging landscape of intelligent systems that learn and cater to a viewer’s
preferences, that search through and organize online media and that simulate
reality and human interaction to craft more compelling entertainment
experiences.

Jack Powers, Director,
International Informatics Institute, Brooklyn, NY


KEYNOTE SLIDE TEXT

Creating Content for Anyone,
Anywhere and on Any Device

Pervasive Video, AI and
the Architecture of Content

Jack Powers, International Informatics Institute, IN3.ORG


Video and Audio Everywhere


Content Everywhere

Intellectual property is bought, created, sampled, borrowed and transmitted by everyone.


Revenue Everywhere

Advertising, per-inquiry, subscriptions, pay-per-view, bundling, user-fees, mandatory royalties


Technology sucks the profit off of everyone’s balance sheet.


Mass Customization

Every signal is a little bit different from every other signal.

Intelligent media systems tune the content to the customer.


In an age of content everywhere, robots will help choose our media and tune it to our interests.


1. Get used to customers in control.

2. Be ready to trim margins to grow
revenues.

3. Keep smart about all the new tech.

4. Build databases, not libraries.

5. Create intelligent branded content
that’s compelling, personal and
measurable.


What a great time to be alive!


Jack's recent notes on
Pervasive Video

Big media and governments
can't stop pervasive video

As digital technologies mature, video is everywhere: On networked home computers, on office computers running news and elearning, on pocket computers, automotive computers, signs and cell phones. Following the tech revolution of pervasive computing, we're moving toward pervasive video in the next three to five years.

Spurred by Napster's effect on the music business, global media firms are pressing for draconian security controls on digital equipment that will enable them to restrict the viewing of movies and other material distributed online. (See Hollings)

These restrictions can't work. Technology will always rush ahead of legislation, and although the great and powerful entertainment industry would like special chips to protect their oligopoly, the great and even more powerful IT business has no need for digital restrictions.

Movie companies that make their money parceling out restricted access to a scarce product have cause to worry about the digital control of their hand-crafted content, but broadcasting operations should embrace a world free of distribution and viewing restrictions. The broadcast business model depends on reaching the widest audience possible -- through terrestrial stations, cable, satellite and now the Internet -- and then making money on advertising, sponsorship, subscriptions or even end-user transactions.

NEWS & PERSPECTIVE

How to TiVo-ize your PC
This will be important: SnapStream PVS is a PC-based digital video recorder like TiVO that streams content over your 802.11 network.
The Register

Jack's House
The landscape and the costs of home networking in Brooklyn are laid out in last year's Internet Home seminar slides.
[291K PDF] | [1.95MB PPT]
Caution: big files.

Will TV Come to a Cell Phone Near You?
Even if a mobile device manages to incorporate a TV, getting cable TV programming to that device will be well nigh impossible.

TechExtreme.com


Big media firms own both movie studios and broadcasting outlets, but in this case what's good for the theatrical side of the business is not good for the broadcasters.

Broadcasters should exploit the digital revolution and make their businesses friendly to pervasive video. Like CNN, make it easy to subscribe to web- delivered TV. Like Yahoo, consider revenues from pay TV in the enterprise. Like AOL Music, mix free and subscription formats to take advantage of interactivity. Like RealNetworks, bundle diverse news, sports and entertainment into compelling new channels. Like Microsoft, think about handheld TV in pocket computers. Like Motorola, imagine two-way TV to billions of cell phones.

The easy part is seeing the future; the hard part is preparing your company for it. For broadcasters, syndicators, cable programmers and other video content producers, we'll discuss five maxims to guide development in the age of pervasive video.


Jack's related notes for
Artificial Intelligence in Entertainment


The overall track is about "pervasive
entertainment," the idea that we'll get media in many forms: on our TVs, our radios, our desktop computers but also on our pocket computers, cell phones, Coke machine displays, parking meters,
ATMs and anything else that gets electricity. My talk is focused on the pervasive media system that will enable entertainment everywhere.

Short form: Robots will pick our media for us.

Longer form: With all the channels and choices in the world, no human can figure out what to watch. At my house I have a 250 channel DirectTV dish plus a 96  channel Time Warner cable box plus some 60 NY radio stations plus 2 billion web pages to look at plus God knows how many newspapers, magazines journals and what-not competing for my attention. And then I browse 4 million books on Amazon.com, 10,000 DVDs on NetFlix and thousands of video game titles for both consoles and PCs. Increasingly, I rely on artificial intelligence to find things that I'd like.

WEB

It's easiest to do on the web, so it started there first. Amazon.com's collaborative filtering robot remembers every book everybody has ever bought from them and finds patterns to use in its recommendations. I've never purchased a DVD from Amazon, but when I ask for a DVD recommendation the Amazon bot always suggests some of my favorite movies of all time. It figures the movie recommendations from the book purchases I've made. Importantly, the bot also suggest books and DVDs that I've never heard of but will probably like, things I would not have found on my own. This suggests a new form of marketing by pattern recognition.

In fact, that's happening today. In music sharing systems like Naptser, Kazaa and Morpheus, intelligent systems scan the music you've posted for sharing and recommend new music based on your
personal library choice. Robots enter the chat space with offers like "You like Moby, so you'll probably like Garbage."

Robots in the latest search engines read the pages before they present them to you. Christian robots screen out racy pages; corporate robots screen out headhunter sites; public school robots screen out hate speech. Some like vivisimo.com put the search results into topic-related folders.

INTERNET EVERYWHERE

The Internet is reaching beyond the desktop PC into pocket computes, cell phones and cash registers. I get email to my cell phone telling me when my favorite artists are performing in New York. (Of course I can get sports scores, weather and stock prices, the classical IT "rich mans apps".) My Palm finds the
closest movies wherever I am in Manhattan, and the voice-driven 1-800-555-TELLME gives me movie recommendations plus start times and directions to the nearest theater anywhere in the country.

TELEVISION

New television technologies focus on helping users organize their viewing experiences. Web TV let users tag their favorite shows and genres and get notified when programs come up. Tivo and Replay take that one step further and record favorite shows, and Tivo especially watches viewing patterns and
decides what to record and recommend based on the customers' activity.

ARTIFICIAL INTELLIGENCE AND ENTERTAINMENT

Once we get through this recession, as the Internet continues its spread everywhere, as smart TV technology reaches a big audience, and as artificial intelligence gets better, producers of content will have to address the robots that control the audience's selection of media. (There's already a mature
business in doing this for web sites.)

Ultimately -- and this is much farther ahead -- AI will affect the content itself. Most successful new video games have significant AI-driven interaction, and as media becomes more interactive robots will play an important part. But this would be next year's presentation.\\


For comments and questions about this upcoming presentation, contact:

Jack Powers
email: jpowers@in3.org
phone: +1 718-499-1884

 

IN3 BOOKS


The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
by Michael J. Wolf

Amazon.com:
Michael J. Wolf says that all businesses-- even banks and supermarkets--will increasingly need to be entertaining to thrive. In The Entertainment Economy, Wolf, one of the media industry's top strategists, demonstrates how business is becoming synonymous with entertainment-- a trend that is exploding because of the Internet. Although no substitute for quality, a company's "E-Factor" is critical in establishing brand and attracting fickle consumers, he writes. "We have come to expect that we will be entertained all the time," Wolf says. "Products and brands that deliver on this expectation are succeeding. Products that do not will disappear."

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