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Overview of Executive Education Programs Course Descriptions Course Materials WORKSHOP ePatients: Healthcare Consumerism and the Internet FEATURED The Risks of Web 2.0
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Club show

MAY 27-20, 2009
BOSTON CONVENTION CENTER
BOSTON, MA

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SOCIAL MEDIA MARKETING STRATEGIES:
MAKING SENSE OF WEB 2.0

INTERACTIVE WORKSHOP / FRIDAY, MAY 29, 2009 / 8:30 to 10:00 AM

LIVE EVENT Customers are flocking to social networking sites like Facebook, LinkedIn, Twitter and others to connect with friends, share opinions and manage relationships. In this guided tour through the most important web communities, you'll learn the five key features of social media and see how they can be applied to the club experience. Through case studies and a highly interactive audience roundtable, you'll analyze how both owners and trainers can profit from these powerful new tools.

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ePatients: Healthcare Consumerism and the Internet

80% of U.S. adult Internet users have searched for health-related information on-line, half of them for data on prescription or OTC drugs. For 31 million patients, the Web is their first stop when considering health issues, and for patients with chronic conditions like asthma, diabetes and hypertension, interactive health applications delivered over the Web provide more than data, they support therapy.

Analyze the digital landscape, survey the important formats and sources, examine the key marketing, policy and ethical issues, and build an analytical framework to understand the emerging Internet healthcare environment. Browse session description.

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