The Risks of Web 2.0
A new revolution of rising expectations triggered by widespread use of the World Wide Web is disrupting conventional media, marketing and business models. Top-down communications channels are being overwhelmed by the many-to-many messaging paradigms of blogs, user-generated content, consumer-generated media, word of mouth marketing and the "wisdom of the crowd" loosely defined as "Web 2.0."
WHO SHOULD ATTEND
Corporate executives, marketing and public relations directors, brand managers, strategic planners
Publishers, editors, media executives, retailers and ecommerce managers, web developers
Investors, policymakers, regulators, privacy experts, consumer advocates
Insurers, risk managers, administrators
How commercially important are the people on the Internet who blog, post YouTube videos, run discussion forums and live through on-line social networks? How much effort should you spend on Facebook, MySpace and Second Life? What's the risk of your brand showing up on Digg and Reddit or finding yourcompanynamesucks.com? Is your web site competitive ... visually, interactively, conversationally? And how disruptive are the ideas flowing through the 21st Century web to the evolution of media, technology, business and society?
IN3's The Risks of Web 2.0 Workshop examines the developing Internet landscape, outlines the key developments and issues, and provides a set of conceptual tools to help think through the impact -- good and bad -- of Web 2.0. Participants are encouraged to see past the overheated claims of interested Web 2.0 players, measure the commercial and cultural values of social networks, and chart their own business strategies for succeeding in the new on-line environment.
FORMAT: Instruction, case studies, small group interactions, audience participation
AUDIENCE SIZE: 20 to 50
COURSEWARE: Multimedia presentation, hands-on Web interaction, technology demonstrations, printed study guide, Web-based follow-up
First Hour: Overview; Scope and Scale Discussion; Insider's Tour of the Modern Web
Second Hour: Risk Profiles: Security Risks; Software Risks; Brand Risks
Third Hour: Case Studies of Web 2.0 Horror Stories, Troubling Trends, Underlying Issues; Good News and Bad News; Focused Audience Discussion
Fourth Hour: Audience Teams Analyze Possible Responses, Report and Discuss Findings
Fifth Hour: Rising Expectations: The Social Networking Culture Shift; Class Divisions in Interactive Media; Narrowcasting Demographics; The Global Perspective
Sixth Hour: A Look Ahead at Next Generation "Web 3.0" Applications; Discussions Measuring Their Impact; Coda: Analysis of Company Issues and Challenges; Building a Web 2.0 To-Do List
Social networking, consumer-generated media, collaborative filtering, collective intelligence, microsites, forums, email newsletters, texting, instant messaging, blogs, vlogs, video and audio technology, podcasts, mobile computing, location-based services, Ajax, LAMP, RSS, widgets, 3D and the semantic web. Privacy, security, ethics, identity, portable profiles, RealNames, regulation and legislation. Customer relationship management, word of mouth marketing, integrated marketing, new business models, gender/class/race on-line, and the global competitive prospects.
A pre-workshop interview analyzes the audience's expectations, technological experience, business concerns, competitive environment and strategic outlook.
To book The Risks of Web 2.0 for your firm, or to get more information about International Informatics Institute Executive Education events, contact:
Jack Powers, Director
Telephone 718-499-1884 | Email JPowers@IN3.ORG
405 Fourth Street, Brooklyn NY 11215